Site Branding & Identity
These settings define the website’s identity, including its name, institutional affiliation, logos, and colors. They also determine how the theme adapts its appearance and features to different types of Politecnico websites.
Location
Section titled “Location”- Appearance
- Customize
- Site-wide Settings
- Site Branding & Identity
Screenshot
Section titled “Screenshot”
General Settings
Section titled “General Settings”These settings are available for all websites, regardless of their type.
| Setting | Description |
|---|---|
| Site Title | The main name of the website, used throughout WordPress and the theme. |
| Navigation Bar Site Title | An optional alternative title displayed in the navigation bar. Leave blank to use the Site Title. |
| Tagline | A short description of the website. |
| Site Icon | The icon displayed in browser tabs, bookmarks, and other applications. |
Website Type & Affiliation
Section titled “Website Type & Affiliation”Each website must be assigned a type, which determines its branding and available features.
Choose the option that best describes the website:
| Website type | Additional settings |
|---|---|
| Course of Study | Select one of the four Politecnico Schools. The corresponding School logo and color palette are applied automatically. |
| PhD Course | Uses the dedicated PhD website identity. No additional settings are required. |
| Departmental Lab or Research Group | Select the affiliated Department and upload the Lab or Research Group logo. The Department determines the website’s accent color. |
| Interdepartmental Lab | Uses the dedicated Interdepartmental Lab identity. No additional settings are required. |
Logos and Branding
Section titled “Logos and Branding”Course of Study
Section titled “Course of Study”Selecting a School automatically applies its institutional branding, including the appropriate logo and accent color.
No additional logo configuration is required.
Departmental Lab or Research Group
Section titled “Departmental Lab or Research Group”These websites combine the Politecnico identity with the Lab or Research Group’s own logo.
- Desktop: The Politecnico wordmark appears alongside the uploaded logo in the main navigation.
- Mobile: The Politecnico wordmark remains in the institutional header, while the Lab or Research Group logo appears in the main navigation.
- Footer: Both identities are displayed together in white to ensure contrast with the background.
If no logo is uploaded, the desktop navigation displays the standard Politecnico identity, while the mobile navigation leaves the Lab or Research Group logo area empty.
Preparing your logo
Upload a transparent image, preferably an SVG, cropped tightly around the visible artwork. The toolkit scales it and displays its shape in institutional blue in the navigation and white in the footer, regardless of the original colors. The theme sanitizes SVG uploads from administrators. Empty margins in the file affect the visible logo size and alignment.